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Anuradha Art Jewellery, an imitation jewellery brand from the picturesque city of Nasik, is elated to announce their 13 years of Success in the field of Imitation Jewellery. They’re celebrating their 13th Anniversary this 2018, and cannot wait to kickstart their next year, aiming to alter customers’ experience of buying Art Jewellery online.

Once a small Art Jewellery Platform, now a flourishing E-Commerce website- Anuradha Art Jewellery is a brand which has grown from the dreams of two successful Entrepreneurs- Mr. Ketan Thakkar and Atul Thakkar to a company which now has two successful branches in Nashik city and an established E-Commerce Website, www.anuradhaartjewellery.com with thousands of loyal and happy customers.

“We started as a small brand in 1991, but our dreams were big. While our offline business was expanding and flourishing well, roughly 2 years ago, we started building our strategies to give our customers a better experience of buying imitation art jewellery online. It was difficult initially, but today, we’re proud to share that customers are happily buying art jewellery online from our website, and our products are well-rated on the bigger E-commerce giants, namely Amazon and Flipkart”, said Mr. Ketan Thakkar, while sharing the reason of celebrating this success.

While retail and sale of trending art jewellery is their forte, they've recently ventured into manufacturing custom-made art jewellery, and things haven't been better before. When asked where he sees the E-commerce business in the next 2 years, he said, "With the rapid progress of E-commerce business in the last 2 years in India, we're now confident to venture into Global expansion of the brand via E-commerce. We want to reach out and imprint our name in the heart of every single customer looking for artificial fashion jewellery, both nationally, and internationally."

With teamwork, hardwork, unity, aspirations and a solid vision, Anuradha Art Jewellery is all set to carve yet another successful year, and cater to customer's specific needs in the field of art Jewellery, globally.


2018 is almost ending, and while others are getting ready to bid the year goodbye, Staff at Anuradha Art Jewellery, Nashik, attended a productive Team Building and Motivational Staff Training Program, imparted by the extremely multi-talented Anish Sahasrabudhe, from B-smart, earlier this month.

The training program was interactive and informative. It was a perfect combination of activities and motivational speeches which focused on recognizing the problems via games and then solving these problem areas with the help of the trainer. 40 staff members attended this Training session and these 40 members were divided into 4 teams. These teams were given tasks and games which focused on Team Building and Unity. After the games were played, the trainer then asked the Staff what problems they faced, and how they could perform better. Instead of directly talking about the problems, the trainer chose an interactive session with the staff members, which was a huge plus point. It was concluded that communication and unity of team members were the target areas that needed more attention.

Mr. Sahasrabudhe also addressed issues of the staff members like how to communicate with customers, how to retain energy after working for so many hours, and most importantly, how taking keen interest in the field of artificial jewellery, can help a staff member stay fresh and energetic, even after a hectic day. “Body language, interest in the field, unity and communication is very helpful to build valuable customer relations, for any brand. At Anuradha Art Jewellery, the staff members knew the importance of these three pillars. They have a young team, which means, they grasp things faster and can get moulded easily, when trained correctly. Their maturity and understanding impressed me, and I see great scope of improvement”, quoted Mr. Sahasrabudhe, when asked about his experience on training the staff members at Anuradha Art Jewellery.

On the other hand, the owner of Anuradha Art Jewellery, Mr. Ketan Thakkar gave us a solid reason as to why such training workshops are important for the staff members and a brand, in general- “I got this staff training program organized because I believe that a brand should always keep evolving. I wanted to bring about improvement in customer relations and unity amongst my Team. Someone experienced and multi-talented like Mr. Anish Sahasrabudhe would help me do, just that. I can already see quite a lot of improvement in the staff behaviour. It was a fun learning experience for the staff members.”